Are you a construction company or a technology company? It’s not the kind of question most people would think about asking an architect, engineer or contractor when planning a large, multi-story building, but it’s one we heard from a client recently. A question that made us start thinking about what we are at our core.
Today, most of us carry more technology in one pocket than was used to land a man on the moon. The devices we carry give us phone and Internet access anywhere, text communication, video and still cameras, apps for organization, information, and entertainment. We don’t even need to ask directions. We merely ask Google to show us the best way to get there. But there are still areas in business, particularly in the construction industry, that seem unable or unwilling to be simplified through the use of technology.
Which brings us back to that seemingly oddball question we began with. But if you take a look at the business model under which we operate, the question is not very odd at all.
While we fill the role of the architect, engineer, and contractor, another part of our organization is a software development company. We use technology every day to simplify and streamline the process of designing, engineering, manufacturing, assembling and finishing projects of all sizes and construction to deliver benefits enabled through the use of creatively applied technology. From laser technology designed to ensure exceptionally tight tolerances to software designed for logistics, to our DualDeck Building System designed specifically to simplify and speed construction, everything we do at FINFROCK is intended to holistically transform the way we deliver buildings. This results in:
So are we a construction company or a technology company? Honestly, the truth is, we’re both.
What is design? It’s where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together.