WHY IS THE CONSTRUCTION INDUSTRY SLOW TO INNOVATE?
Innovation — the implementation of an invention — can come in two forms. The first being a tweak to or combination of existing technologies. The second being the game changing, jaw dropping, paradigm shifting kind. Think Apple’s iPod. Apple tweaked the MP3 player; then changed the game with the invention and implementation of iTunes.
Many inventions and ideas exist but are seldom developed to the point where benefits of the invention can be realized. Examples of shortfalls commonly observed in the construction industry are:
- contracts that do not properly allocate risk
- underutilized BIM technology
- inadequate understandings of how to incorporate new building materials
All of these are due to a lack of fully integrated companies with well developed feedback loops.
How does this apply to the business of design and construction? Many inventions have failed to progress beyond an idea due to the inability to figure out how to implement them. As a fully integrated design build company, FINFROCK takes inventions, its own and those of others, and uses them to enhance design capabilities, augment our manufacturing process, or integrate them into our building system.