Solutions: The Fast Lane to First Occupancy

CENTERPOINTE: BUILT TO MOVE FAST
BACKED BY MARKET EXPERTISE

When Emerson International partnered with FINFROCK to deliver The CenterPointe—a 401-unit luxury apartment community in Altamonte Springs, they didn’t just hire a builder, they chose a strategic advisor with deep roots in both construction and development. Located on a prime site overlooking Crane’s Roost Lake, The CenterPointe is part of  Emerson’s larger vision to create a development that is a vibrant, walkable destination for the Central Florida community, anchored by new luxury multifamily. For Emerson, a few extra months on the market can mean millions in rental revenue—or losses. So when planning The CenterPointe, speed wasn’t just a bonus—it was a business decision.

As the architect, precast manufacturer, and general contractor, FINFROCK controlled the entire process—from concept to CO— helping to optimize unit mix, building layout, and phasing to align with Emerson’s pro format. And once construction began, we delivered the full structure in just over seven months, helping Emerson hit the market faster. What made the difference wasn’t just the pace of construction—it was the transparency. Emerson had full clarity on costs, timelines, and risks from the beginning. With early pricing, a locked-in schedule, and tight coordination, The CenterPointe stands as proof that speed and quality don’t have to compete. Our client got exactly what they needed: a high-end multifamily product, delivered on their terms.

Key Benefits to the Developer:

Early Cost Certainty:

Provided upfront pricing and ROI-driven planning, giving
Emerson full clarity on budget from day one.

Reduced Project Risk:

FINFROCK’s integrated approach eliminated the design and
coordination gaps common in traditional project delivery.

DualDeck® Technology Advantage:

Embedded utility infrastructure into the structure, allowing
trades to finish faster and units to be rent-ready sooner.

Stronger Financial Performance:

• Faster lease-up creates early cash flow
• Lower maintenance reduces operating costs
• High-quality construction contributes to
better insurance rates

The Bottom Line:

Though the initial investment in a precast concrete system was higher than conventional framing, the return was clear: faster delivery, fewer surprises, and a durable asset built to retain value—and generate revenue—for years to come.